Journey — Asaf Saar

_status: Now // Shaping What Comes After

The Next Chapter

With 30 years of accumulated pattern recognition, from the first Selenium scripts to AI-native quality engineering, actively thinking and writing about the future of software quality, product management in the agentic era, and what it means to lead technical organizations when the cost of building software approaches zero.

// IMPACT: The Velocity Crisis. The Quality Architect. The Intelligence Factory. These aren't buzzwords, they're frameworks built from three decades in the trenches, written for an industry that is only now catching up.

-- CORE_THROUGHLINES

Building World-Class Product Management Teams

Across multiple companies, built and led product management organizations from the ground up. Created cultures of ownership, customer obsession, and strategic clarity. Known for giving teams genuine autonomy while maintaining sharp alignment to business outcomes.

// IMPACT: Multiple managers who reported to Asaf describe the experience as career-defining — not just for delivery, but for professional growth and the freedom to build with conviction.

Strategic Growth & M&A

Drove inorganic growth through the full spectrum of partnership models — OEM agreements, white-label deals, strategic acquisitions, and channel partnerships. Translated portfolio gaps into actionable deal theses and shepherded transactions from strategy through integration.

// IMPACT: Expanded product portfolios and market reach beyond what organic roadmaps could achieve. Maintained coherence across the customer experience through multiple integrations.

-- EXPERIENTIAL_LOG [REVERSE_CHRONOLOGICAL]

[ ERA: 2020–Today ]

Tricentis

> VP Product Management — Automation Portfolio

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Leading product strategy for the Tricentis Automation Portfolio, comprising Tosca (the world's leading end-to-end test automation platform), Data Integrity, Testim, and Mobile Solutions, collectively driving 60-65% of Tricentis ARR. Oversaw the company's SaaS transformation and AI product launches across the portfolio during hyper-growth from $100M to $500M ARR. Served as right hand to the CPO and strategic lead for the entire automation portfolio.

[ EXECUTION OUTCOME ]Scaled the automation portfolio through full SaaS migration without customer churn. Launched AI-powered features ahead of the market. Drove M&A strategy, white-label deals, OEM partnerships, and acquisitions to expand the portfolio. Managed the world's leading end-to-end test automation platform through a period of transformational change.

“

Working with you is amazing and a career highlight for me.

— Christian Bøgh Jensen
VP Engineering, Tricentis

[ ERA: 2017–2020 ]

Sauce Labs

> Sr. Director of Product Management

Led the integration of TestObject (acquired by Sauce Labs) into the core platform — transforming what was primarily a web testing company into one where mobile was a first-class citizen. Required both product vision and organizational alignment across two distinct product cultures.

[ EXECUTION OUTCOME ]Successfully repositioned Sauce Labs as a full-spectrum continuous testing platform. Expanded TAM and delivered a unified experience for enterprise customers across web and mobile. Demonstrated integration leadership in M&A contexts.

“

Asaf was a key person and large reason that customers felt comfortable and assured implementing our solution. Phenomenal product manager and person.

— Bill Kornele
Strategic Account Executive, Sauce Labs

[ ERA: 2015–2017 ]

Perfecto Mobile

> Director of Product Management

Joined one of the leading cloud-based mobile testing platforms during rapid expansion. Drove product strategy for enterprise mobile testing at scale. Deepened expertise in SaaS delivery for enterprise testing at a pivotal moment when cloud-based testing was transitioning from early adopter to mainstream.

[ EXECUTION OUTCOME ]Shaped product direction for an enterprise-grade mobile testing platform during a defining growth phase for the category. Built deep fluency in cloud SaaS business models for testing infrastructure.

[ ERA: 2014–2015 ]

TenKod (Founded)

> Founder & CEO

Founded TenKod to solve automated testing for mobile devices before the market knew it needed solving. Operated simultaneously as CEO, CTO, Chief Product Owner, and lead solution engineer. Built the product from scratch, defined go-to-market strategy, and acquired paying customers in a category that barely existed yet.

[ EXECUTION OUTCOME ]Ahead of the market on mobile testing innovation. Demonstrated the ability to identify a category gap, build a commercial solution, and acquire customers before the category reached mainstream.

“

Asaf proved to be a true professional and natural leader — not just with employees, but with partners and our customers.

— Benny Sand
VP Knowledge & Innovation, Qualitest

[ ERA: 2006–2014 ]

SAP

> Team Lead → Manager, Quality & Performance Engineering → Global Automation Architect

Joined as a seasoned QA leader and grew to own the entire automation framework for SAP globally — one of the largest and most complex software organizations in the world. Built the CI/CD foundation and agile tooling that thousands of developers relied on.

[ EXECUTION OUTCOME ]Responsible for CI implementation at SAP globally. Foundational contribution to agile tooling and methods across the organization. Managed large quality and performance engineering teams across multiple regions.

“

Asaf is one of the most driven managers and leads I've known in my career. He can take any big project or task to the highest level.

— Nir Koren
DevOps CI/CD Lead at SAP

[ ERA: 1996–2006 ]

NetManage · EverAd · Digital Fountain

> QA Engineer → QA Manager → Senior Automation Project Lead

Started from scratch as a QA engineer on NetManage's TCP/IP stack and terminal emulation products — the unglamorous infrastructure that enterprise software ran on. Within a year, moved into management. Over the next decade, built and led QA groups at three companies across two continents: established EverAd's QA function from zero, led qualification projects at Digital Fountain in California (acquired by Qualcomm), and returned to NetManage to define the automation methodology for security-critical product lines including SSL, SSH2, firewalls, and terminal emulators. This was before "test automation" was a discipline — Asaf was defining what it meant.

[ EXECUTION OUTCOME ]Built QA organizations from scratch at multiple companies. Established automation frameworks and methodologies before industry standards existed. Gained rare cross-continental experience spanning Israeli enterprise software and Silicon Valley R&D environments.

Testimonials

The Voices

Across companies, decades, and roles — a consistent pattern emerges. These are the people who’ve seen the work up close.

“

I distinctly remember hiring Asaf and knowing from the start that he had the talent and passion to make a difference. It's been incredible to see how much he's contributed over these years. I'm so proud of the impact you've made at Tricentis — both to the business and the people.

Grigori Melnik

CPO @ Kentik, former CPO @ Tricentis

“

Asaf, you have definitely been one of the most impactful people in the company driving that transformation at Tricentis and the industry. Congratulations on making a difference, and keep pushing!

Mav Turner

CPO @ Kentik, former CPO @ Tricentis

“

Working with you is amazing and a career highlight for me. Happy 5th anniversary! We are so lucky to have you at Tricentis!

Christian Bøgh Jensen

VP Engineering at Tricentis

“

Asaf brings great experience with lots of contribution to the organization. I saw him acting as CEO, CTO, Chief Product Owner, and lead solution expert. In all roles Asaf proved to be a true professional and natural leader — not just with employees, but with partners and customers.

Benny Sand

VP Knowledge and Innovation, Qualitest