// Agentic AI// Rust TUI + Desktop// Quality Engineering// Product Strategy// Local LLMs// SaaS Transformation// The Intelligence Factory// Shipped in the open, daily// Tricentis · Sauce Labs · SAP · Perfecto · TenKod// Agentic AI// Rust TUI + Desktop// Quality Engineering// Product Strategy// Local LLMs// SaaS Transformation// The Intelligence Factory// Shipped in the open, daily// Tricentis · Sauce Labs · SAP · Perfecto · TenKod
_detours/off_thesis

Detours.
Made for love.

Things I made because I wanted to, not because they fit the thesis. Different stacks, different eras, different rules. The common thread is caring about the craft past the point where anyone is watching.

DETOUR-01ShippedFiled 2024Stack: 6502 Assembly · CTarget: Commodore 64 (1982)
Cortex Breach loading screen: pixel-art soldier with rifle in front of a brain-in-prison, 'CORTEX BREACH — BY ASAF SAAR — PRESS FIRE TO CONTINUE'
Cortex Breach gameplay: the character TANK on platforms with HP, EMP count, and score HUD, dodging a UFO
Gameplay

Play as TANK, a lone human warrior in 2129, fighting drones, sentinels, and hiveguards across room-based levels to reach the CORTEX core. Time EMP shockwaves, collect health, thruster-boost over spike pits.

Not every build needs to compound. Some just need to exist.DETOUR-02 · Eventually
_the/operator

Why any
of this
exists.

Based
Tel-Aviv, Israel
Stack
Rust, TypeScript, Claude Code
Working on
4 products · 0 VCs
Writes
About once a week

Most of what I do now sits at the intersection of systems, AI tooling, and developer experience. Thirty years in quality engineering and product leadership taught me what the best tools feel like. The last three years taught me that I can build them myself.

When local LLMs became serious — models loading into VRAM, inference running in the background, GPU memory becoming a first-class concern — I found myself staring at Task Manager and coming up empty. The tool for this moment simply didn’t exist. So I wrote it. That became Dofek. Shipped in Rust, because performance isn’t optional for a monitor, designed around trading-terminal principles because developers making real-time decisions deserve the same visual language as traders making real-time ones.

The same logic produced Fluent, Lodestar, and SiliconVault. Each of them started as me staring at a gap nobody else was building toward, then reaching for Claude Code instead of waiting.

The best tools are opinionated, visually sharp, and built by people who were frustrated enough to stop waiting for someone else to do it.

Day job
VP Product, Tricentis Automation Portfolio
Founded
TenKod (2014)
Also did time at
SAP, Sauce Labs, Perfecto, NetManage
Talks to
CPOs, VPs of Eng, PM leaders, builders
_journey/career

Nine chapters.
One through-line.

From hand-rolling test automation at NetManage in 1996 to scaling Tricentis from $100M to $500M ARR and founding a mobile testing startup before the category existed. Industry shifts, each one caught early.

Open full journey →
ERA 2020 — TODAY
Tricentis
VP Product Management — Automation Portfolio

Scaled the automation portfolio through full SaaS migration without customer churn. Launched AI-powered features ahead of the market. Drove M&A strategy, white-label deals, OEM partnerships, and acquisitions to expand the portfolio. Managed the world's leading end-to-end test automation platform through a period of transformational change.

ERA 2017 — 2020
Sauce Labs
Sr. Director of Product Management

Successfully repositioned Sauce Labs as a full-spectrum continuous testing platform. Expanded TAM and delivered a unified experience for enterprise customers across web and mobile. Demonstrated integration leadership in M&A contexts.

ERA 2015 — 2017
Perfecto Mobile
Director of Product Management
ERA 2014 — 2015
TenKod (Founded)
Founder & CEO
ERA 2006 — 2014
SAP
Team Lead → Manager, Quality & Performance Engineering → Global Automation Architect
ERA 1996 — 2006
NetManage · EverAd · Digital Fountain
QA Engineer → QA Manager → Senior Automation Project Lead
_net/peers

What people who’ve watched the work up close have said.

Two audiences, one through-line. Executives who hired or partnered with me across three decades, and builders who picked up Fluent and actually shipped something.

_executives & peers
One of the most impactful people in the company driving that transformation — at Tricentis and in the industry.
Mav Turner
CPO @ Kentik · former CPO, Tricentis
I distinctly remember hiring Asaf and knowing from the start that he had the talent and passion to make a difference.
Grigori Melnik
CPO @ Amperity · former CPO, Tricentis
Working with you is amazing and a career highlight for me.
Christian Bøgh Jensen
VP Engineering, Tricentis
_fluent/users
Developers and builders shipping real software on Fluent.
See the full product
An experience that feels like a private tutor guiding you along, with zero background noise.
Ami Tsarfati
CEO & Co-Founder, Tacenda.ai
A practical system that delivers immediate value to any developer who wants to master Claude Code.
Yaniv Perry
AI, Data & Software Lead
The ability to quickly acquire advanced skills is a huge advantage. A must for any developer.
Oded Sabah
Head of R&D
_connect/channels

If the thinking
resonates — let’s
talk.

Advising a few companies on the agentic shift. Occasional keynotes. Always up for a good conversation about what comes next.